anti-smoking campaign

MedCity Influencers

How to talk about smoking so people will listen

Don’t smoke. I did. Wish I never had. LLAP — Leonard Nimoy (@TheRealNimoy) January 11, 2015 Leonard Nimoy died today from COPD – chronic obstructive pulmonary disorder. Most people look puzzled when you mention that condition. My dad died of complications from that illness and pulmonary fibrosis, which is a disease that is even worse […]

The feds got a pretty good ROI on their anti-smoking TV ad campaign

For a whopping $48 million, the first government mass media campaign to convince cigarette smokers to quit sounds pretty pricey, but what does that number really mean in terms of the cost for each smoker who quits? The money only purchased three months of television ads from March through June of 2o12. But that was enough […]